Content
Right message, right time.
Customer Journey
It is not enough to have great content, you need to know when to deliver it. Your reps need to know the right content to tell the right story. Your customers need answers to questions they didn’t know they had and solutions to problems they haven’t even identified yet. Building and mapping a customer journey across all platforms and touchpoints will prevent the need to recreate the wheel every time you start a new relationship with a customer.
Worried about leads going cold while you wait for reps to follow up? A clear automated journey layout within your CRM will keep that new touchpoint warm while your reps are focused on closing existing deals. Keep your customers and potential customers close while continuing to drive them through their journey to closed business.
BeWrite will work through your existing content and categorize where and how each piece of content should be used, including building outbound and inbound campaigns. BeWrite can build a repository for your existing content categorizing and gilding how each piece should be used for both internal and external usage. With a customer centric approach get the most out of your existing content where and when it will be the most impactful, including gated and ungated assets.
New Content
Are you missing something? Are your customers not getting a key piece of info? Are your reps asking for more? BeWrite can analyze your existing content and discover the gaps to fill. Meet with your team to find out what they wish they had, interview existing customers on what would have been useful information before they made business decisions. Armed with this data BeWrite will present a plan for new content needs and identify strategies for how to create and use them, including weaving into customer journey and all outbound/inbound campaigns.
Copy Editing
We all get tunnel vision looking at our own writing. At some point you can no longer see what's on the page, and what isn't. At BeWrite our attention to detail is second to none. If you need granular proofreading to spot every comma, higher level thinking as you plot out your ideas, or anything in between we can help. From websites to novels to scientific texts, BeWrite has edited it all and can be your partner toward the best version of your writing.